Across the Series
Case Studies & Examples
Across the four books, the same real-world material serves different questions: what creates net improvement, what good judgment required before the outcome was known, what organizational conditions shaped the decision, and what leadership left behind.
Organizations
- Adobe
- Airbnb
- Alcoa
- Amazon
- Amazon Web Services
- Apple
- Bal Swan Children’s Center
- Barry-Wehmiller
- Berkshire Hathaway
- Best Buy
- BlackBerry
- Boeing
- BRAC
- Campbell Soup
- CDC
- Chick-fil-A
- Coca-Cola
- Corning
- Costco
- CVS Health
- Disney
- Domino’s
- Dover Corporation
- Dow Chemical
- Eastman
- Etsy
- FAVI
- FBI
- Federal Express
- Ford
- General Motors
- Guardian Industries
- Haier
- HCL Technologies
- Hospital Emergency Department
- HYSPEC / ORNL
- IBM
- Intel
- Intuit
- Italian Equipment Manufacturer
- JetBlue
- Johns Hopkins
- Johnson & Johnson
- JSOC
- Koch Industries
- Kodak
- LEGO
- Lincoln Electric
- M-PESA
- Magic Window
- Marvel
- McDonald’s
- Medtronic
- Microsoft
- Morning Star
- Netflix
- Nokia
- Nucor
- NUMMI / Toyota-GM
- Oak Ridge National Laboratory (ORNL)
- Pal’s Sudden Service
- Patagonia
- PayPal
- PepsiCo
- Pixar
- Private Company
- Procter & Gamble
- Red Hat
- Rising Above Ministries
- Ritz-Carlton
- Robert Bosch / Scrum Teams
- Sears Auto Centers
- Semco
- Sheetz
- Slack
- SONrise Network / First Broad Street UMC
- Southwest Airlines
- SpaceX
- Starbucks
- Toyota
- U.S. Army
- U.S. Navy
- USS Santa Fe
- Valve
- Virgin Group
- W. L. Gore & Associates
- Walmart / Retail Link
- Wawa
- Wells Fargo
- Xerox
- Yahoo
- Zara
Leaders
- Al Haynes
- Barry Winn
- Bill Campbell
- Bill George
- Bill Gore
- Bob Chapman
- Bob Iger
- Chris Rufer
- David Marquet
- David Neeleman
- David Page
- Dennis Fitch
- Doug Conant
- Fred Turner
- Fred “Pal” Barger
- Horst Schulze
- Indra Nooyi
- Jean-François Zobrist
- Jim Whitehurst
- John Allspaw
- John F. Kennedy
- John Robert Barnes
- Katherine Bucca
- Marissa Mayer
- Mark Fields
- Mark Hagen
- Peter Pronovost
- Ray Kroc
- Ricardo Semler
- Stanley McChrystal
- Steve Chatman
- Steve Jobs
- Stewart Butterfield
- Vineet Nayar
Events & Programs
- Apollo 13
- Coca-Cola / New Coke
- Cuban Missile Crisis / ExComm
- Deepwater Horizon
- Denver International Airport automated baggage system
- Mars Climate Orbiter
- Space Shuttle Challenger
- Tylenol crisis
- United Airlines Flight 173
- United Airlines Flight 232
Named Examples & Systems
- Airport Security
- Amazon Kindle
- Automated Production System
- Compound Improvement
- Continuous Improvement System
- Controlled Experiment
- Disk Drive Industry (Christensen)
- Dolly Parton’s Imagination Library
- Excess Inventory
- Failure Without Folklore
- Headquarters Move / Friction Walk
- Leadership Team Meeting
- Lean / Six Sigma / TOC
- Ninety-Four-Year Inventory / Pallet
- Normalized Friction
- Organizational Complexity
- Preventive Maintenance / Technical Debt
- Purchasing Approval Control
- Shark Tank
- Technical Debt / Ward Cunningham
- The Machine Everyone Wanted
- Toyota Andon
- Toyota Production System
- U.S. Army AAR
- U.S. Army CALL
- Weekly Report / Expense Review
The lists above are cross-referenced to the case-study indexes in all four MBFC + SH books. Named organizations, leaders, events, programs, and substantive named examples are retained; MBFC + SH framework tools and generic synthesis labels are omitted. Company and organization names are used for identification and independent discussion. No affiliation, sponsorship, or endorsement is implied.